I had the opportunity to head up to NYC a few weeks ago, to shoot an amazing art deco staircase in the new Ted Baker 5th Avenue store - designed and built by Amuneal Manufacturing. Super challenging shoot, not the least of which was catching at 5:30am train. We had to be there by 8am, and out by 10am before the store opened for business.
The toughest thing to tackle was the lighting. I knew I didn't want to take the easy route and simply capture long exposure shots with exisiting light, even though behind the camera was all windows and there were spotlights on the stairs. I just felt that daylight was going to make everything look really mucky, the spotlights were going to be really yellow and hot, and the color balance was going to be all over the place. I also felt that seeing the staircase as it is in real life in a wide shot wasn't going to do justice to the workmanship and details put into this piece of art.
So to produce more a "hero" shot, we bulit the image from scratch and used our strobes to light exactly the pieces of the staircase we wanted. Then did an exposure for the chandelier to drop in later. The above final image is a composite of close to 10 shots, and I'm really pleased with it. You'd never guess this was shot in bright morning daylight with crowds of people walking by.
The final ad in Metropolis Magazine: